Off Page SEO is the work done away from your site, for example ‘link building’ which involves building links from other website to your site, adding your site to on-line directories – the general kind like 192, Thomsons and directories set up specifically for SEO and then specific directories related to industry or business types, for examples a hairdresser may well be listed on a beauty specialists directory.
Relationship building is another important aspect of Off Page SEO, identifying ‘bloggers’ in your industry who have authoritative and relevant websites and working with them, writing articles on their blogs with links back to your site.
Well planned PR can be a great way to get the word out about your news and other important updates and for many business types, social media can really play a big part. More and more, search engines have begun to incorporate social content into their search results so having and using social media is another important factor in helping to improve your ranking.
If you have any questions or would like to talk to us about your online plans and ideas, get in touch today.
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