Brighton Chimney Sweeps
e-Commerce website – online shop
Online Appointment Booking
Google Adwords Campaign
Website Design & Build
Ongoing Website Management & Hosting
Content Management System
Google Analytics Tracking
Brighton Chimney Sweeps are a family run business sweeping open fires and wood burners in Brighton & Hove and across East and West Sussex. With years of experience, a wealth of knowledge and passion for their industry, a commitment to deliver the highest standard of service possible and a loyal and ever growing customer base, Brighton Chimney Sweeps are regarded as the best sweeps in Brighton.
Brighton Chimney Sweeps contacted nifty website design to help them make significant changes to their website and help grow and diversify their business. With a very basic website the business had already become successful, largely by word of mouth and listings in directories. As a business that experiences seasonal peaks that can be hard to manage and quiet months through the summer period, they were looking to expand their remit by selling fireplace related products such as wood burners and fireplace surrounds. They were also looking to offer an online booking tool to allow customers to book chimney sweep appointments online when phone lines were busy.
We designed and built a new website that works on smartphones and tablets as well as on PCs and Macs. We integrated an online booking diary that allows both customers and the team at Brighton Chimney Sweeps to book appointments without any cross over or duplication. Customers can pay online through PayPal and appointments are automatically updated to each sweeps mobile phone calendar.
We built an online shop with almost two hundred fireplace surrounds and wood burners and we implemented a Google Adwords campaign to promote the sweeping service and all products online.
We designed and implemented an email strategy to send email appointment reminders annually and 24 hours before the appointment is due. We also produced business cards and a series of flyers designed to promote different aspects of the service at different times of the year.
“Sally and the team at nifty website design have been amazing. When we first started planning to grow the business we contacted a number of local companies and asked how they could help. We explained our industry and what we would like to achieve. We knew we were asking for a lot and had assumed that we would end up picking the bits that we could afford and that sounded like they would work.
The response was very mixed. Some of the bigger firms in Brighton literally sent one line emails saying they could do it all for a huge price, but with no detail, time frames or anything. We had a couple of basic proposals that didn’t tell us much more. Then we received Sally’s proposal. It was 10 pages long and it went through each idea that we had raised explaining in detail what they could do and how they would do it, how long it would take and how much each part would cost. She also came up with a few more ideas like different flyers for different things, national advertising and linking the appointment calendar to phone calendars. On top of that, the price was much lower than the big boys!.
The results of all of this activity has literally been amazing. We saw an immediate increase in sweeping appointments, literally 20% up year on year. Through targeted emails we managed to spread out appointments through the year so avoiding the usual annual bottleneck over the winter. We started selling wood burners and surrounds on the day the new site was launched and not just locally, we are selling right across the UK.
The whole exercise has been a huge success and we have grown the team as a result. I can’t thank Sally enough and can’t recommend her enough. She continues to manage the website and come up with new ideas for our business and no doubt we will keep working together.”
Pat Kelly – Founder, Brighton Chimney Sweeps
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"nifty website designers have helped our company to take off at a speed we could not have anticipated. They have shown saint like patience with the little understanding we have with the workings of websites and internet marketing in general. They have worked and been readily on call at weekends and late into the evening and their enthusiasm for the project was inspiring. I would highly recommend them to any company be it a start-up or a mature operation.”